Size shaming? Not at this workout-wear company that replaces numbers with flowers
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IMAGE: MANIFESTA
You're not a size 6, you're a Lily.
Manifesta, an athletic apparel company designed for all shapes, has replaced sizes on its website with flowers in order to encourage the idea that women are more than a number.
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It all started in 2011, when Rachel Blumenfeld, Manifesta CEO and founder, noticed that athletic wear was not designed for curvy women. Most of the clothes were created for a very specific slim woman, size 4 or 6. Companies who made athletic clothes were lagging on clothes for diverse proportions.
Blumenfeld started taking body measurements of women of all different sizes and observing what people wanted to change about their athletic clothing.
To stick to their mantra of wanting every woman to feel sexy and look amazing, Manifesta has replaced number sizes with flowers. When purchasing an item, you choose between Poppy (2-4), Lily (6-8), Rose (10-12), Violet (14-16), Iris (18-20), and Daisy (22-24).
After trying all of the products herself and using an assortment of models, Manifesta was born. The 9-item line features fabrics "thick enough to keep you from bouncing, stretchy enough to let you move freely, breathable enough to keep you cool and odor-free, and soft enough to get post-workout coffee in," explains the website.
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