Oh, kale no! Whole Foods denies it overcharges New Yorkers
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Customers want Whole Foods to get its overpriced shiitake together.
The grocery chain is fighting back against the New York City’s Department of Consumer Affairs’ allegations that it has regularly been overcharging customers in city stores in what investigators called one of the “worst cases of mislabeling they have seen.”
And customers are taking to social media to air their frustrations about paying more for organic quinoa and kale.
In response, the chain has adopted an interesting public relations strategy: its Twitter account has taken up the task of responding to a lot of the naysayers with some variation of, “We disagree with these far-reaching allegations. Customer trust is our top priority.”
The tweets align closely with the statement that the company has provided to media outlets, which said, “We disagree with the DCA's overreaching allegations and we are vigorously defending ourselves. We cooperated fully with the DCA from the beginning until we disagreed with their grossly excessive monetary demands. Despite our requests to the DCA, they have not provided evidence to back up their demands nor have they requested any additional information from us, but instead have taken this to the media to coerce us."
In @USAgov If a person steals, you go to jail. If your a business like @WholeFoods and steal from your customers... Slap on the wrist
— Mark Clark (@MClark_Live) June 25, 2015
But it's not all doom and gloom for the chain, which took a break from responding to the Twitter hate to send its love to one customer.
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